Integrated Marketing Communications of Transcom Beverage Bangladesh Essay Example

Integrated Marketing Communications of Transcom Beverage Bangladesh Essay Integrated Marketing Communications is a simple concept. It ensures that all forms of communications and messages are carefully linked together. At its most basic level, Integrated Marketing Communications, or IMC, as well call it, means integrating all the promotional tools, so that they work together in harmony. Promotion is one of the Ps in the marketing mix. Promotions have their own mix of communications tools. All of these communications tools work better if they work together in harmony rather than in isolation. Their sum is greater than their parts providing they speak consistently with one voice all the time, every time. This is a management concept that is designed to make all aspects of marketing communication such as advertising, sales promotion, public relations, and direct marketing work together as a unified force, rather than permitting each to work in isolation. About Transcom Originated with tea plantations in 1885, TRANSCOM today is one of the leading and fastest growing diversified business houses in the country employing over 10000 people. Not many industrial groups in Bangladesh can claim a history of continuous business pursuits stretching back over 125 years! Initially tea and later jute formed the backbone of the family business. Although these are still part of   the activities and contributing marginally to the overall group turnover. Presently those early industrial ventures have moved over to businesses involving high-tech manufacturing, international trading and distribution, forming strong ties with a host of blue chip multinational companies. We will write a custom essay sample on Integrated Marketing Communications of Transcom Beverage Bangladesh specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Integrated Marketing Communications of Transcom Beverage Bangladesh specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Integrated Marketing Communications of Transcom Beverage Bangladesh specifically for you FOR ONLY $16.38 $13.9/page Hire Writer In recent years, TRANSCOM has emerged as the largest media house in Bangladesh. Transcom Beverages Ltd Transcom Beverage Ltd (TBL) is the exclusive PepsiCo Franchisee for Bangladesh. TBL owns and operates modern plants in Dhaka and Chittagong for bottling the renowned soft drink brands such as, Pepsi, 7UP, Mirinda, Slice, Mountain Dew, Pepsi Diet and 7UP Light. The company is emerging with the motto to deliver sustained growth in Bangladesh and move towards dominant Beverage Company, delighting ; nourishing every Bangladeshi, by best eeting their everyday beverages needs ; stakeholders by delivering performance with purpose, through talented people. 2009 has been an amazing year for TBL, winning several spectacular awards as PepsiCos exclusive bottling partner in Bangladesh. For its extraordinary and outstanding venture through excellence TBL has been rewarded with several prestigious national and international recognitions. Pic: Products of Transcom Beverage The basic tools used to accomplish an organization’s communication objectives are often referred to as the promotional mix. These tools include: * Advertising – any paid form of non personal communication about an organization, product, service, or idea by an identified sponsor * Direct marketing – communication directly with target customers to generate a response and/or transaction * Interactive/Internet marketing – communication through interactive media such as the Internet, CD-ROMS and kiosks. Sales promotion – marketing activities that provide extra value or incentives to sales force, distributors, or consumers to stimulate immediate sales * Publicity/Public Relations – Publicity is a form of non-personal communication not directly paid for or run under identified sponsorship. Public relations is a management function which executes programs of action to earn public understanding and acceptance an enhance the image of the company. * Per sonal Selling – person-to-person communication between a seller and buyer. Transcom Beverage’s Promotional mix: Advertising Transcom use both Television Commercials and print ads for their advertisement. They also use billboard and radio as a tool of advertising. Transcom beverage advertise its most two renowned brands in Bangladesh – Pepsi and Seven Up. Mountain dew is also used in advertisement, but no such ad is particularly made for Bangladeshi target people only. But Advertisement of Pepsi and Seven Up is prepared targeting Bangladeshi people and by Bangladeshi IMC agencies. Currently, Asiatic 360 is the agency doing the advertisement for Transcom Beverage. TVC 7-Up: The TVC shown below is for 7up. The ad is promoting the newly launched go pack at that time of advertisement campaign. They also has TVC of 7 up with the tagline †Give freshness of life to your mood†: Pepsi: Pepsi endorse two famous Bangladeshi Cricketer Mashrafe bin Mortoza and Sakib Al Hasan for TVC. One TVC campaign has the tagline â€Å"If there is thrist everything is available† and the other one focus on Sakib’s special shot super scoop. Print Ad: Transcom only publish print ad when there is some special event like Eid aor World Cup (Where they partner) or when there is some promotional offer is going on. Pic: 7-up print ad Interactive/Internet marketing Transcom do participate in interactive promotional campaign. During world cup cricket 2011, they had a dedicated website to communicate with its customers who are cricket fan. There the fan could post their comment as well. The website was made with wallpapers and other stuffs of its endorsed celebrity Mashrafe, Sakib and Tamim Iqbal. The website domain is www. pepsichangethe gamebd. com. Pepsi is also using Facebook as a tool of interactive communication recently: Sales promotion Transcom has organized huge promotional campaign during World Cup Cricket 2011. By consuming Pepsi consumers got the chance to visit final match of World Cup. Apart from that they won many attractive prizes through that proportional campaign. The campaign was held by providing a hidden number inside the cap of the bottle. The number then has to be text messaged to a certain number. Then the group of highest ssm sender got the chance to participate in a cricket game competition. Through that competition they got the chance to win nattractive prizes. Pic: Winner of Final match ticket Pic: Other prize winner of the world cup campaign Pic: Collection Card for all consumer Transcom also arrange university based adventurous promotional campaign for its Mountain Dew Brand. Transcom’s team goes to different universities an involve students in that promotional campaigns where participants have to show some adventurous skills. Pic: News on Promotional campaign at DU Transcom Beverage provide free cutouts to its distributors to promote the retail sellers shop as well their brand. For example, here is a enhanced board of 7-up in a retail shop: Public Relation Transcom spent a lot for public relation. Global Pepsi became the drinks partner of World Cup Cricket this year and thus Transcm also took part in public relation in this regard. Pepsi is also the official beverage partner of Bangladesh National Cricket team. Pic: Transcom and BCB signing Ceremony Transcom beverage also sponsor some local cricket events. Transcom provided the opportunity to its consumer to take photographs with WC trophy. Mountain Dew of Transcom was the proud sponsor of Muhit- the second person of Bangladesh to reach the peak of Mount Everest. Pic: Mountain Dew Sponsoring Muhit- the Everest winenr

Personal accounts Essays

Personal accounts Essays Personal accounts Essay Personal accounts Essay Essay Topic: Orlando The credibility of contemporary fraudulent schemes counts among the perils of modern society. It is beyond anyone’s morbid imagination, however, to hold institutions with all the due reputations of the academe a rip-off. It did seem then that freedom from institutional greed and interest groups sets the academe apart. This article, based on personal accounts, proves us wrong.With the promise of a lucrative-paying job after graduation in 14 months, Christina Pelion set out to study Network Securities in the Academy of Technology in Orlando, FL. The school director’s assuagements (Kirk Sanchez) of an $ 80,000 annual income compelled her to get a $ 21,000 loan for the cost of tuition, supplies and living expenses. Class was enjoyable for her at first, with her 15 student-class giving priority to studies. It was only two months after she started with the program that one of their two instructors left. The lone instructor took over, without due explanation from anyone as to the instructor’s resignation. They had normal class operations for the next few months. One day, however, Sanchez came, telling the class they had to move to a smaller location for they have no need for something that big. It was moved to a â€Å"rundown strip mall in a seedy area†. Christina worried and demanded a refund, suspecting her school is beset by financial problems. Sanchez’s assuagements of better perspectives for the school and some waived fees changed her mind. Her school, apparently unlicensed, disappeared eight months after she started studying. Contacting lawyers, informing the Florida Department of Education, and even appealing to its affiliate, the Metro Wide Technical Institute weren’t of much help either.Even licensed and reputable schools are not exempt from such perils. After two years of studying, Christy Hogan was bent on taking her final certification test, a graduation requirement for her electrical science program in the reputab le, licensed Decker College in Louisville, KY. Decker College has been recently in the news for its political affiliations and multiple fraud allegations. Christy got a call informing her of the test postponement because of the sheer size of booked test-takers. It was postponed again at the promised date. One time, she just found an official message informing students of Decker’s bankruptcy and closing. A present NBI investigation for fraud allegations deterred any possibility of access to their transcript of records, transfer credits records, and financial aid and certificate records. Only those students who had government loans are promised the possibility of degree awarding and tuition refund.Current legislation is lenient with regard to its provisions on career colleges and trade schools. This makes technical, nursing and other vocational schools vulnerable to administrative abuse. While many of its clients are 20-something women who are aiming better lives, a swindlerâ⠂¬â„¢s skill often suffices in bypassing feminine intuition. Moreover, college education, albeit under tighter restrictions, often comes at a prohibitive cost- making career colleges a last resort. This demand for vocational education, the comparative ease of putting up a career school, and loose regulation are probable reasons that make them prime targets for premeditated swindling.I am suggesting scam-avoidance tips in order to help a prospective consumer avoid falling prey to ruthless rip-offs. First, check on the career college’s license and accreditation. The length of time in operation and number of graduates are useful hints. Scams usually offer incredible and baseless promises. The article lists the Accrediting Commission of Career Schools and Colleges of Technology (accsct.org) and the Accrediting Council for Independent Colleges and Schools (acics.org) as primary government-independent accreditation bodies. Second, check on the founder’s background and contac t information, and browse scam websites for education-related complaints. The article singles out the website badbusinessbureau.com. Third, research by consulting successful same-field graduates and ask for their recommendations. Lastly, check out good alternatives such as state colleges and local high school vocational programs. State community colleges, for instance, are more regulated, cost-effective, and financially-secure.Attention is a quality that can elude the worst swindlers; be alert!

Storytelling Reflection Essay Example | Topics and Well Written Essays - 250 words

Storytelling Reflection - Essay Example He used a hurriedly set up apparatus to experiment ether on a patient. Subsequently, the novel technique was used to revolutionize the practices of surgeons (Relief of Pain and Suffering, 2). I think it is intriguing to find out the true stories behind medicine and how they came about, leave alone the discovery itself, but also the experimental results of such discoveries. Most of the conclusions of medical researchers are highly exaggerated and misleading. This makes it imperative to do an in-depth research into the real discoveries and experiments that led to the commercialization of a given medicine, for this instance, anesthesia. Personal judgment is more reliable that a misleading medical researchers conclusion (The Atlantic, 2). My initial process of preparing involved research on the intended topic. Background research involved Horace Wells and William Morton, who co-discovered anesthesia. The core research on the topic was on the Anesthesia experiments performed by the two ancient dentists. Listeners responded to my story with other stories, on the tacit part they knew, which led to a better understanding (Sharing Knowledge, 3). Story telling played a key role in sharing knowledge and boosted the learning and hearing likelihoods. Through the use of questions that are provocative, listeners got to give their honest experiences with the Anesthesia. Participants from diverse backgrounds teamed up to create an interesting dynamics (Sharing Knowledge,

Trade Preferential Arrangements or Regional Trade Agreements Essay

Trade Preferential Arrangements or Regional Trade Agreements - Essay Example 21). Though available, the preferences should not extend to all the trade activities between the two transacting countries. Also, the coverage of activities involved can largely depend on the type of agreements existing between the countries. Common forms of PTAs include the free trade areas. Most member countries involved in preferential trade agreements often belong to established geographical areas such as the North American Free Trade Area, European Union, Southern African Customs Union (SACU), and the Association of Southeast Asian Nations. The North American Free Trade Agreement is a common example of a free trade area that allows its member countries to enjoy free-trade opportunities. However, each of the countries is allowed to have its trade policies that apply to non-member countries that are involved in joint trading activities. The Southern African Customs Union (SACU) serves as an extension of the customs union arrangement. SACU member countries are allowed to conduct free trade, and an external trading policy is also applied to the non-member countries. SACU majorly covers South Africa, Lesotho, Botswana, and Swaziland. The European Union is an example of a full customs union that represents a common market. It allows for free movement of labor among its member countries. Lastly, the Association of Southeast Asian Nations consists of Malaysia, Indonesia, Singapore, Philippines, Thailand, Brunei, Vietnam, Burma, Laos, and Cambodia. The ASEAN community has a lot of influence on the trade, security, and political issues within the Asia-Pacific region (Bossche, 2008, p. 706). The North American Free trade Agreement gives precedence to the trading activities between Mexico, Canada, and the United States. The agreement allows for the elimination of relevant tariff as well as non-tariff barriers that are

Local population rights to boost economy through tourism in government Essay

Local population rights to boost economy through tourism in government restricted areas - Essay Example A country's prime area that consists of natural and cultural interest gets assigned the status of a protected area at a national level and also international level. Therefore, much tourism takes place in these areas as the tourists are curious on why the area needs to remain protected. Countries that have protected areas usually do it to preserve their natural and cultural heritage. For instance, countries in the UAE restrict most of their sites to people who are not dressed according to their culture. The women are particularly affected by this as they are required to be in covered clothing and hijab as a sign of respect for the culture. The local population in these places has been having endless debates with the government concerning the restrictions of uncovered women in the areas. The women do not have to cover themselves as it is not part of their culture or tradition. The restrictions have led to these areas not receiving as many tourists as they would be receiving if not for the limitation.

Representation of Evil in “Vasilisa the Beautiful”

Representation of Evil in â€Å"Vasilisa the Beautiful† Introduction Russian folklore is rich with various myths, legends and folk tales that detail the life of various mythical characters. In many of such tales, there is extensive use of magic, witchcraft and the use of extraordinary powers. However, the most common characteristic of Russian folklore is the use of women in storytelling. Historical scholars define Russia’s literature as one that is rich with folk tales involving mystical adventure. However, most of these tales have a heroine instead of a hero at the end. Vasilisa the Brave has its setting at a time when magic and the use of extraordinary power was at its peak. A story is told of a young lady named Vasilisa who is sent by her cruel step-mother to collect some light from a witch called Baba Yaga. However, the main essence of the errand is to have Vasilisa be harmed and possibly die in the process of collecting the light. However, it is her humility and generosity that saves Vasilisa from being devoured by the witch Baba Yaga. The condition given by the witch is that Vasilisa completes a few tasks including basic household chores for Baba Yaga. After successfully completing the task, Baba Yaga hands Vasilisa a lantern fashioned from a skull, which ultimately burns the stepmother and the stepsisters to ashes. Background The story of Vasilisa is laden with symbolism. The writer uses various representations of the local culture to relate to the actual happenings in contemporary culture. The character of Baba Yaga has also been used on various platforms to bring out not only an evil but also a powerful character. â€Å"Vasilisa the Beautiful† characterizes Baba Yaga as a dangerous person who wields massive power of magic. However, her actions towards Vasilisa paint a person who despite being associated with evil does not seem to support evil deeds against the innocent in the society. From the common folklore history, Baba Yaga comes out as the villain who will go to any lengths to harm the protagonist. It is no doubt that Baba Yaga’s character is meant to strike a balance in terms of interpretation and giving the story the intended happy ending. Representation of Evil in â€Å"Vasilisa the Beautiful† â€Å"Vasilisa the Beautiful† is seen as being more of a Russian Cinderella story thus appealing to the Western readers. Despite the fact that the story has been written in so many forms by writers who have different versions of what happens in the story, the basic facts in the story are predominantly similar. The story revolves around a young lady Vasilisa. After the death of her mother, Vasilisa is left with no one to take care of her. However before her death, Vasilisa’s mother leaves her a doll that is supposed to help Vasilisa whenever she needs help. The condition by the mother is that whenever she needs help, Vasilisa should feed the doll and the doll reciprocates by assisting her in her problems. The greatest condition that Vasilisa is given by her mother is never to let anyone know of the doll’s existence (Zheleznova, 1966). Vasilisa’s stepmother is described as a cruel woman who discriminates against Vasilisa making her do most of the chores in t he household while her daughters lazy around the house doing nothing. Further cruel treatment directed towards Vasilisa is whereby she is given only a merger portion of all meals. However, Vasilisa does not eat her meals but rather saves the entire meals for the doll which in turn helps her complete her chores. The doll in the story is a characterization of how Russians and the society in general view super-natural beings. The doll in this case is presented as a mundane object that has extraordinary capabilities while keeping in mind that it can be found anywhere. The author tries to portray Vasilisa’s relationship to the doll as mutually exclusive. It is the treatment towards the doll that dictates whether the doll offers any help to Vasilisa. By feeding the doll, Vasilisa is rewarded by having her chores done by the doll. It is important to note that Vasilisa does not have direct power in her relationship with her doll. Hartman (1993) is of the view that it is only by using the doll that Vasilisa is able to improve her living condition characterized by cruelty. Vasilisa was able to follow her mother’s instructions who directed that she feeds the doll any time that she needs the dolls’ assistance. In addition, Vasilisa is not supposed to tell anyone regarding the doll’s existence. The application of these in the contemporary society is the need to follow instructions. The author depicts Vasilisa as an obedient lady who always heeds instructions from elders as it is depicted throughout the story. It is this obedience that helps Vasilisa time and time again during difficult situations. By being obedient, Vasilisa is able to escape the wrath of her stepmother and later from Baba Yaga. Towards the end, it is the willingness to listen to advice that eventually sees Vasilisa get married to the tsar. When her father is away on business, Vasilisa’s cruel stepmother plots to kill Vasilisa and together with her daughters send Vasilisa though the forest to Baba Yaga for some light. Upon arrival Vasilisa is required by the witch Baba Yaga to do menial household duties and also serve her meals. Vasilisa does all the work without questioning and even goes further to enlist the help of her doll when Baba Yaga requires her to do some almost impossible tasks. After completing all her task, Baba Yaga asks Vasilisa why she is so humble and why she does things without questioning. In her response, Vasilisa asks Baba Yaga about three horsemen who she had previously seen entering and leaving the witch’s homestead. Baba Yaga responds by saying that the three horsemen are her my bright daymy red sunand my dark night—and all three of them are my faithful servants(197). In a critical analysis of fairy tales known as Shadow and Evil In Fairy Tales, the author states that Baba Yaga’s reference to owning the night and day is a literary representation of the pagan culture not only in Russia but the world in general. Franz is of the view that Russian paganisms manifest itself particularly in the Russian society that often has hard-line views on different issues in the society. For some reason, Russia has over the years been viewed as ‘female’ with the reference of ‘rodina’ which means motherland being the best example to support this reference. In relation to â€Å"Vasilisa the Beautiful†, the author is seen to hand more power to women based on the fact that from the story, women seem to make decisions and are also the key characters in the story. In light with all the female characters in the story, Vasilisa’s fate rests with the major characters that are; her mother, the doll, Baba Yaga and her stepmother. Baba Yaga claims to own day and night. This situation replicates most countries and the level of authority exerted to the common citizens. Franz also notes that there are several skulls in Baba Yaga’s hut which is interpreted as the witch’s power over life and death. This can be compared to the power of life and death that the state has over ordinary citizens. In Indo-European folklore, light is often used to symbolize knowledge. Most Western fairy tales describe the quest for knowledge as progressive growth that is beneficial in the society. From the story, Vasilisa was sent by her stepmother to get some light for Baba Yaga. The representation of light in the contemporary society is knowledge. However, â€Å"Vasilisa the Beautiful† introduces a rather unique feature of Russian tale. Instead of the quest for knowledge being represented as a beneficial process, the Russian version suggests that the quest for knowledge is a dangerous process and thus should be avoided unless there are compelling reasons as to why the process must be undertaken. It is important to note that by being sent to collect some light from Baba Yaga, Vasilisa’s stepmother expects that she will not survive her task. However, Vasilisa’s behavior and conduct enables her to succeed in her quest. In addition to this, Vasilisa is able to acknowledge her subordinate role in the society particularly based on how she treats Baba Yaga. Thus from a wider perspective, the author tries to emphasize the rewards that come with good behavior and humility in the society. Faced with a near-impossible task, Vasilisa is able to tame even Baba Yaga who is a witch. Baba Yaga even goes further to state that she does not comprehend how Vasilisa is willing to take orders without questioning. As stated by Compora (2010), the metaphor of identifying Baba Yaga with the state is continued further in the story. From the story, it is permissible for Vasilisa to inquire about some of the things that happen at Baba Yaga’s hut. However, Baba Yaga tells Vasilisa that not every question has an appropriate answer. Baba Yaga goes further to tell Vasilisa that too much knowledge will lead to old age. Before answering the question about the three horsemen, Baba Yaga asks Vasilisa how she was able to complete all the tasks given to her. Vasilisa says that the reason why she successfully completed various tasks was because she had her mother’s blessing. From the story, Baba Yaga is seen as both the villain and the protagonist. This assumption is based on the fact that she rewards Vasilisa for her good behavior and exhibiting good morals. On the other hand, Baba Yaga is described as terrible when she is angry. All the main characters have certain characteristics that define their personality. Vasilisa is portrayed as humble, obedient and hardworking. Vasilisa’s stepmother and stepsisters are portrayed as cruel, selfish and evil. Baba Yaga on the other hand strikes out as considerate and non-manipulative. The portrayal of Vasilisa as selfless implies that she always considers other people’s opinion in her decisions. This reflects in modern society the importance of selflessness. Perhaps to show just how much generosity is in the society, Vasilisa’s stepmother and stepsisters attempt to use Baba Yaga’s power to destroy Vasilisa. This is evident from the story whereby Vasilisa is sent to fetch some light from Baba Yaga even though the stepmother and stepsister knew that she was likely to be harmed in the process of collecting the light. However, it is the stepmother and stepsisters who pay for their evil deeds with their lives. According to Schielzo (1983), â€Å"Vasilisa the Beautiful† further characterizes the use of stepmothers in mythology. Since time immemorial, there is always a negative connotation that accompanies the word stepmother. Stepmothers have been used in myths to contradict the positive nature of mothers. It is therefore not surprising that throughout the folklore history, stepmothers always seem to carry specific personal traits. The most common attribute that is associated with stepmothers is jealousy. In the case of Vasilisa, she is mistreated by her stepmother simply because the stepmother felt that she was prettier than her own children. The same scenario of a jealous stepmother is replicated in various stories throughout history. Baba Yaga gives Vasilisa a skull with fiery eyes indicating that this was the light that the stepmother and the stepdaughters had requested for. Vasilisa innocently takes the skull with her back to her stepfamily that is immediately burnt to ashes by the fiery eyes. The death of Vasilisa’s stepmother and stepsisters mark the assumption in early mythology and story writing that evil never wins. Vasilisa maintains her humble nature which gives the story one of the rarest features of Russian literature which is a happy ending. Conclusion â€Å"Vasilisa the Beautiful† is a manifestation of how various phenomena influenced early folklore. Most mythical analogies incorporate the use of a supernatural being, witchcraft and magic. Also a common trait in such analogies is the use of an evil stepmother. This application relates to so many things in the society and is meant to reflect the situation on the ground. From the beginning of the story, the writer is very specific regarding the direction of the story. Perhaps it is the use of magic that has the greatest impact on the story. Critics argue that despite it not being realistic to apply magic in modern literature, the latter was extremely relevant in early literature especially Greek Myths and Legends. More importantly, the major themes analyzed in the story indicate a systemic application of literature to influence behavior and promote good conduct. This is evident from the story where the evil stepmother and the stepsisters are burnt to ashes by the skull. The d eath of the stepsisters and the stepmother is considered as payback regarding how the same people treated Vasilisa. References Compora, D. P. (2010). Folk and Fairy Tales. Journal of Folklore Research Reviews Hartman, D. K., Hartman, J. A. (1993). Reading across texts: Expanding the role of the reader. The reading teacher, 202-211. Louise, M.F. (1974). Shadow and Evil in Fairy Tales. Boston: Shambhala  Publications Mayer, M. (1994). Baba Yaga and Vasilisa the Brave. Morrow Junior Books. Sanders, R. Folk Fairy Tales. (1978)UK: Methuen Co.Ltd. Scielzo, C. (1983). AN ANALYSIS OF BBA-YAG IN FOLKLORE AND FAIRY TALES. The American journal of psychoanalysis, 43(2). Zheleznova, I. L. (Ed.). (1966). Vasilisa the Beautiful: Russian fairy tales. Progress Publishers.

John Jays Hammond JR. :: essays research papers fc

John Hays Hammond, JR. John Hammond was one of the greatest electrical and mechanical inventors of his time. The things he invented during his lifetime impacted history a great deal. According to John Pettibone, John Hays Hammond, Jr. was born in 1888 in San Francisco, California (Pettibone 1). Most of his life Hammond was known as Jack. He was the second son and namesake of a world-famous mining engineer, who was the friend, confidant, and almost running mate of William Howard Taft. Jack’s father grossed a supposed one million dollars a year as well as bonuses at the South African gold and diamond fields where his father relocated his family in 1893. While in South Africa, Jack’s father got imprisoned by accident and in prison got really sick. Mark Twain was on tour of Africa and visited the prison and soon afterwards the Hammond family moved to recuperate in England (Dandola1-2). Young Hammond became devoted to studying life in the past and castles after his family relocated to England in 1898. At the beginning of the century his family moved back to the United States. Years later, as a marriage gift for his wife Irene, Hammond started building a medieval castle home in Gloucester, MA. In 1929 the couple took up residence in the castle and in 1930 revealed it as a museum (Pettibone 1). To invent, John Hays Hammond would at no time have to look far for ideas. He was born into an educated family in 1888 and some of the family’s associates included Nikola Tesla, the Wright brothers, and Thomas Edison. Hammond was both a realistic and fanciful inventor; his attractions varied from culinary and music to torpedoes and electronics (John 1). In New Jersey where John Hammond enlisted at the Lawrenceville School in 1903, his first invention came along. To elude the school’s 8:00 PM rule for lights out, Hammond was delighted to install into a lot of his friend’s dorms a sensor and an over current protection device that automatically turned off the rooms lighting as the door was opened. Hammond was disappointed years afterwards, that he had not listened to Edison’s advice, when a device similar to his became commonplace in vehicles and refrigerators. Edison had told him: Patent all your ideas, and get yourself a good lawyer (John 1). Jack never lost interest in medieval history, which became one of his passions after he was exposed to castles while enrolled in an English prep school.

Discuss in Detail Ways in Which Variations in the English Language Reflect the Society They Are Situated in Essay

Discuss in detail ways in which variations in the English language reflect the society they are situated in. According to Walt Wolfram, â€Å"Language sows its own seeds of change. Social context gives it the fertile ground to grow and spread.† The global spread of English has inevitably led to the formation of new varieties such as Singlish and Hinglish, which are different in their own ways. The differences among these variations, in terms of lexical choice, structure and even pronunciation, are due to the different context and needs of the societies. These include the economical incentive of English in the society, social groups and their cultural make up. The economic incentive of learning English in the society plays a big role in the type of variation that distinguishes the new Englishes from other varieties. With the affluent and powerful recognizing the importance of English to connect, be a part of the global platform and even acquire well paying jobs, the aspiring mi ddle class, who makes up the majority in any societies, would find it very lucrative to learn English, so as to be associated with them. However, in most societies where English is considered a foreign language, learning it in language school is very expensive and usually is an option for the wealthy. As a result, they would pick up bits and pieces of lexical items from the English language, and use it in their speech, maintaining the structure of their native language. An example would be Hinglish, where â€Å"my head is eating circles,† is a direct translation of † mera sir chakkar kha raha hai.’, effectively keeping the structure of Hindi. In India, majority of good Standard English speakers are from the upper class due to the exorbitant fees of the language schools. As such, the variation of English in this case reflects the economical incentives and the income gap in the society, where there is a negative association of the variety due to speakers not being able to afford the education of Standard English. In Text B(i), lexical chain pertaining to negativity is adopted to be referred to code m ixed languages. They include, â€Å"gutter- speak†, â€Å"bad† and â€Å"consequence† However, as the use of the variation used by the lower and middle class increase due to the population distribution, it might lead to the acceptance of the dialect in the whole society, then coming up with a more organized and uniform variety that most members of society would understand. This uniformity of the variety reflects the social acceptance of the variation. In Text B(i), semantic field of uniqueness is adopted to

Gentle Hearted Man Essay

Gentle Hearted Man Essay Gentle Hearted Man Essay The Gentle Hearted Man Garry , a selfless caregiver, amazing papa, and a righteous follower of Christ, through his ways of living he is truly an inspiration and leader to others. Many don’t know how to successfully live a life that is worth living. It is hard in this world to find a voice and to make something of your life. To live a life well does not mean that one lives a perfect life with no fault but instead it means that one lives a life that is impactful to those around. Early on in his life Garry found out that he was an intelligent fellow and a solid leader. Become known as quite the troublemaker when he was growing up. He spent his first few years of life in England with his parents, Marlys and Dick, as well as his older brother Jeff. When his family came to America they had one more child, a little girl named Catherine. Growing up Garry found himself in hard spots always striving for attention because he was the middle child and often felt over looked. In high school everyone loved him and he loved the attention. He began bullying the under classmen and even some of the special needs students. Talking to Garry about his high school years made him fall apart in tears. Even to this this day Garry can’t forgive himself for how he treated Gregory Fletcher, a mentally ill man. This is how Garry recalls their friendship â€Å"Gregory do you want to be cool today?† I would as. â€Å"Yes† Gregory would respond as he stood at the head of the long lunch table where all of us cool kids would sit. â€Å"ok† I would say â€Å"go buy all of us some cinnamon rolls† he would smile and quickly run over to the line and return to us with fresh backed cinnamon rolls. While he would stand there, some buddies of mine would joke with him, knowing he wouldn’t understand. This was a game for all of us. Have the retarted kid spend all his money on us and in the end we would tease him and put him down. (Interview with Garry Montag) One day he saw Gregory sitting alone and thought to himself, â€Å"how can I be so cruel to such an innocent human being who hasn’t done anything wrong†. Garry felt guilt, so he found out where he was living and arrived at his home. When Garry went to knock on the door a very kind older women answered it, which Garry would soon find out to be his mom. She went to call for Gregory and when he appeared he looked so excited. His mom said â€Å"Gregory talks about you often, thank you for being such a good friend to him.† When Garry heard that his heart sank into his stomach and knew that something needed to change. That was Garry’s first real realization in life that his values and the people surrounding him needed to change. Soon after visiting Gregory he began visiting him more and they had a unique friendship. Senior year Garry found Christ and trusted in him that he had a plan for his life. Garry went on to go to Oregon State University where he would mee t the love of his life, Heather White. Heather was the ultimate catch, head of her dance team, and cheerleader for the Portland Timbers, smart, and a musical genius. He adored Heather so much he proposed to her a year after meeting. Although soon after the proposal something tragic happened. At only 19 years of age Heather began loosing the ability to walk, hold things, talk well, bathe on her own; the normal day to day activities. She had to undergo many medical observations for they couldn’t diagnose what she was going through. At first they though it was MS but soon declared it to be ALS. Garry stood by her even when others dropped her knowing that it was evil forces trying to stop them â€Å"The thief comes only to steal and kill and destroy. I came that they may have life and have it abundantly† (John 10:10). Garry believed that Christ knew what he was doing. Garry went with Heather to every doctor’s appointment he could. The doctors told him that a diseas e like ALS is incurable and that she would die within the next months or years. He had his faith in God and now 20 years later she

Ziggurat at Ur, c. 2100 B.C. essays

Ziggurat at Ur, c. 2100 B.C. essays Ziggurats are a form of ancient temple common to the Sumerians, Babylonians and Assyrians. A Ziggurat is a huge platform with a series of smaller platforms on top. They look like a stepped pyramid with stairs leading to the summit where there was a small temple. Each ziggurat was dedicated to the city's most important god or goddess. Ziggurats are like a mud-brick mountain fit for the gods. Around 2100 B.C. king Ur-Nammu built a ziggurat in honor of the God Sin. It was called Etemennigur, which meant a house whose foundation creates terror. It was built in Ur, south of Iraq and has been visible on the flat Mesopotamian plain for thousands of years. The ziggurat was built from small mud bricks that were locally produced. The mud bricks were made out of mud and reed; the reed was pressed into moulds that had been left to dry in the sun. Each brick measured around 25 x 16 x 7 centimeters and weighed around 4.5 kilograms. The core of the ziggurat at Ur was constructed using mud bricks which were then covered with baked bricks. The baked bricks, which measured about 30 x 30 x 7 cm and weighed up to 15 kg, they were made out of clay pressed into moulds. The bricks were left to dry and were then baked in a mud oven using dry twigs which were set on fire. This made the bricks water resistant. The first stage of the ziggurat was built using around 7,000,000 mud bricks And 720,000 baked bricks. On top of every sixth layer of bricks, reed matting was placed in a criss-cross manner. Sandy soil was also placed with the layer of reeds. Most of the bricks were stamped with the name and title of King Ur-Nammu. The base of the temple was either square or rectangular, and the most common size for it was either 50x50 or 40x50 meters. From the base, new steps were added, until the ziggurat was topped by a small sanctuary. All walls were sloping, and all horizontal lines ...

Masculinity Representation in Films Essay Example | Topics and Well Written Essays - 2000 words

Masculinity Representation in Films - Essay Example 54). However, at times, when these action heroes start going back to the action roles that brought them into the limelight, in some instances, several years down the line, scholars extend their ignorance and overlook the fundamental divinity of age as they discuss the hard bodies of these hegemonic heroes (Bould 2005, p. 39). As such, this paper intends to analyse the representation of masculinity in one of the Die Hard films, namely Die Hard 2. The analysis will be drawn by references to the works of Mulvey (1974), Neale (1983) and Tasker (2004). Masculinity as a spectacle merely depicts an idea of opinion which a filmmaker tends to deliver to the audiences. This depiction merely involves physical prowess, sexual virility and aggression (Rzepka and Horsley 2010, p. 61). These are potentially bewildering images of action heroes. With that in mind, it is interesting to note that this hegemonic ideal is not only hard to create but also implausible to maintain for the contemporary male. Therefore, the figure that depicts powerful masculinity may only exist or be embodied in legendary heroes, mythical figures and a minute number of males within a society (West and Lay 2003, p. 27). Die Hard 2 is a story revolving around a police officer who lives in New York. The movie begins when on the eve of Christmas he visits his ‘distanced’ wife, who lives in Los Angeles. Upon his arrival, he finds her and the rest of her work colleagues having a Christmas party at the building in which they work (Gates 2006 p. 35). Coincidentally, some criminals posing as political terrorists invade the building, demanding the release of war criminals who are jailed in an American penitentiary facility. John McLane works as a New York law enforcement officer. He stays far away from his wife and has some unresolved issues; it is partly due to them that he is not on good terms with his wife (Rzepka and Horsley 2010, p. 89). He is a masculine character with virile physical prowess and social dominance. Another important aspect is the high level of aggression noted among these heroes. Prior studies undertaken concerning the subject matter of Hollywood’s presentation of male genres have characterised Die Hard 2 as a male-driven action movie. The audiences of this movie will not find it difficult to spot the genre of the movie, i.e. male-driven. This is visible and prominent in the case of presentation of the lead hero as a macho man (Milestone and Meyer 2012, p. 50). This is because of his spectacular ability to wrestle his enemies, which is a trait of a hero from a movie of the male-driven genre. Indeed, extant studies and research from a feminist perspective clearly state that the physical masculinity of an action hero gives a preferential tone for the action narrative (Carroll 2003, p. 79). An analysis of Die Hard 2 highlights that movie directors focus on physicality in such action heroes as John McLane, and the way they display their bodies forms a vital ingredient of the visual effects (Gates 2006, p. 58). Several suggestions are that American action films strive, frequently at the expense of developing the narrative, to contrive situations or instances for displaying the body of an action hero. Ideally, extant literature that examines both the hegemonic male and the action hero

Economic Geography Essay Example | Topics and Well Written Essays - 250 words - 3

Economic Geography - Essay Example The second map depicts the results of the analysis of the number of immigrants in every state in America, by 2009. An analysis of survey by the census bureau shows that Newark, NY, is among the most populous urban areas in the United States. The state has over twenty million residents and one of the states that have the highest number of foreign people. The high population and immigration in New York result from the diverse economic activities in the state. Newark, NY, has a vast diversity including Canadians, West Europeans, Latin Americans, Russians, Africans and other foreign members. Different counties in New York have high number of foreign-borns. Fulton County has one thousand foreign-borns, for instance (U. S census Bureau 1). The two maps have close relationships since high immigration is a cause of high population in New York. High immigration also emanates from the influence of other pull factors as employment, New York being among the most industrialized states in the